Case Study: Weed Man Lawn boosts lead generation and ROI with SocialMadeSimple

Delivering measurable results through quality lead-generation

SocialMadeSimple partnered with Weed Man Lawn, a lawn care franchise with over 250 locations, which needed a custom advertising solution to generate consistent, affordable leads year-round due to its seasonal business model.

The solution involved a targeted social media advertising program using Facebook and Instagram lead generation ads. SocialMadeSimple's strategy utilized lookalike and interest-based audiences, with ad budgets adjusted for seasonality. The program was highly successful, achieving an average cost per lead of $33 and converting over 25% of generated leads into customers, leading SocialMadeSimple to become the franchise's preferred paid social advertising vendor.

Weed Man Lawn