Case Study: Curves boosts local leads and engagement with SocialMadeSimple

Curves for Women Uses Facebook Advertising to Drive 170+ Leads in 90-Day Franchise Marketing Pilot Program

The customer, Curves, an international fitness franchise, sought to strengthen its social media presence and generate quality sales leads for its locations. They engaged the vendor, SocialMadeSimple, to manage their social media content and execute hyper-local advertising campaigns using the SocialModo platform.

SocialMadeSimple implemented a strategy involving custom content posts and optimized advertising on Facebook and Instagram. The solution refreshed the brand's graphics, utilized targeted boosted posts, and ran lead generation campaigns, which collectively generated over 70 leads at an average cost of $15 per lead and drove significant web traffic and engagement.

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