Case Study: Great Harvest Bread Company boosts Facebook page likes and reach with SocialMadeSimple

Bread Bakery Franchise Increases Facebook Page Likes By 3,883% With Franchise Marketing Pilot Program

Great Harvest Bread Company, a bakery franchise with over 200 U.S. locations, sought to grow its social media following and boost brand awareness for five of its local franchises. To address this challenge, they partnered with the vendor SocialMadeSimple for a 90-day pilot program utilizing social media marketing services.

SocialMadeSimple implemented a comprehensive solution, creating custom organic content and running localized Facebook and Instagram ad campaigns. Their strategy included targeted advertising and posting franchisee-specific content three times per week. The results were significant, with SocialMadeSimple delivering a 3,883% increase in Facebook Page Likes, over 1,600 new likes, and a 1,841% increase in total page reach, dramatically boosting the franchisees' local brand awareness.

Great Harvest Bread Company