Case Study: Shore Excursions Group boosts organic social revenue with Sociallyin

Shore Excursions Group grows organic social revenue to $373K with Sociallyin

The customer Shore Excursions Group, an e-commerce cruise and travel company, faced the challenge of its organic social media efforts being undervalued and miscategorized as merely an awareness channel. Despite data showing potential buyers interacted with its social content an average of eight times before booking, all revenue credit was given to the last-click channel, such as search or email. This misattribution became a critical issue when overall website revenue began to fall. The vendor Sociallyin was engaged for social media management to address this stuck point.

Sociallyin implemented a solution that reframed organic social as a direct revenue channel. This involved creating intent-focused content, using community for retention, and crucially, reforming attribution reporting in GA4 to track both last-touch and assisted conversions. The results were significant: organic social revenue more than doubled year-over-year in Q4 2025 to $181K and reached $373K in Q1 2026. Furthermore, it became the last touch on 78% of the conversions it influenced, proving it was a primary closing channel. The work by Sociallyin transformed organic social into essential revenue infrastructure for the client.

Shore Excursions Group