Case Study: National Park Service achieves 3.85M organic impressions with Sociallyin

National Park Service earns 3.85M impressions with Sociallyin

The National Park Service, a federal agency, faced the challenge of effectively managing organic social media for six civil rights park sites without using paid media. They hired the vendor Sociallyin to create engaging content that would help people learn about the fight for civil rights, while also navigating complex federal rules and approval processes.

Sociallyin implemented a tailored organic social media strategy, conducting historical research and creating unique content calendars for each park. They used the parks' own archival images and conducted original photoshoots to fill content gaps. The results were 3.85 million impressions and 225,800 engagements, with one post alone earning over 94,000 engagements. Sociallyin successfully increased audience reach and engagement while adhering to all federal guidelines.

National Park Service