Case Study: Mack Trucks Climbs to #2 in Category Social with Sociallyin

Mack Trucks climbs to #2 in social with Sociallyin and 6.6M organic impressions

The customer, Mack Trucks, faced the challenge of its respected 125-year-old brand having a silent social media community that did not engage, despite having a loyal following. The vendor, Sociallyin, was engaged to provide full-service social management to rebuild the entire social presence.

Sociallyin implemented a unified social operation that moved away from standard product posts, instead creating driver-first content and heritage storytelling to foster a talking community. This strategy resulted in Mack Trucks climbing to #2 in its category's social rank, achieving a peak engagement rate of ~6%, and generating over 6.66 million organic impressions in a single quarter.

Mack Trucks