Case Study: Hitachi Digital + Hitachi Digital Services grow LinkedIn reach 4.7× with Sociallyin

Hitachi Digital + Hitachi Digital Services grow LinkedIn impressions 4.7x with Sociallyin

Hitachi Digital and Hitachi Digital Services, two divisions of Hitachi, faced the challenge of promoting complex data infrastructure and operational technology on social media. Their content, which focused on technical specifications, failed to engage audiences, and their executive leaders had minimal social media presence. The vendor, Sociallyin, was engaged as the full-service social media agency of record to address this.

Sociallyin implemented a unified LinkedIn-first strategy that put the company's executives at the forefront instead of product specs. The solution included managing multiple executive accounts, creating people-centric content, and producing live events. This approach resulted in a 412% growth in LinkedIn impressions, increasing from 230,000 to over 1.08 million, and grew executive followers to over 15,000.

Hitachi Digital + Hitachi Digital Services