Case Study: Fras-le drives 2.5M annual impressions with Sociallyin social media management

Fras-le drives 2.5M organic impressions a year with Sociallyin

Fras-le, a manufacturer of heavy-duty aftermarket brake pads, faced the challenge of making their industrial product engaging on social media. They had a catalog of unused assets but lacked a consistent strategy to connect with their B2B audience of fleet managers and distributors. In 2021, they hired the social media management agency Sociallyin to revamp their entire approach.

Sociallyin's solution was to build a steady operating system rather than chase viral content. They repurposed Fras-le's existing assets into a consistent stream of social content and community management, with all comments answered within 24 hours. This content was also dual-purposed for trade show materials. The results were significant, growing to 2.5 million organic impressions by 2023 and achieving a 395% Instagram follower growth by May 2026, proving the long-term effectiveness of Sociallyin's operational model.

Fras-le