Case Study: Emma Sleep achieves 3.0x+ ROAS with Sociallyin's Retail-Led Influencer Campaign

Emma Sleep drives 3.0x+ ROAS with Sociallyin

Emma Sleep, a sleep brand with a strong retail presence in North America, faced the challenge of running an effective Black Friday influencer campaign. Their mattresses were only available through specific retailers in specific geographic markets, making a standard national awareness campaign inefficient. They partnered with the vendor Sociallyin for an influencer marketing service to solve this distribution-centric problem.

Sociallyin implemented a unique solution by first sourcing 50-100 influencers based primarily on where their audiences lived, ensuring they were concentrated in markets with retail availability. They also negotiated usage rights upfront, allowing high-performing organic posts to be reused as paid ads. Sociallyin's end-to-end management delivered a client-reported return on ad spend (ROAS) above 3.0 across all campaigns and a perfect 5.0 client review score.

Emma Sleep