Case Study: Association of Equipment Manufacturers achieves 49.8M impressions with Sociallyin's year-round social operation

Association of Equipment Manufacturers generates 49.8M impressions with Sociallyin

The Association of Equipment Manufacturers (AEM) faced the challenge of maintaining engagement for its major trade shows during the long multi-year cycles between events. Their social media would go quiet in the "off-year," missing opportunities to amplify member activities and build continuous awareness. They partnered with the vendor Sociallyin for full-service social media management to address this.

Sociallyin implemented a continuous social operation instead of short-term campaigns, managing one strategy across six platforms for all three of AEM's shows. This year-round approach included pre-show, on-show, and post-show/off-year phases. The solution generated significant results, including 49.8 million organic impressions, over 68,000 new followers in a single cycle, and 35,000 paid leads at a cost of $4.51 per lead.

Association of Equipment Manufacturers