Case Study: Association of Equipment Manufacturers captures CONEXPO-CON/AGG in real time with Sociallyin

Association of Equipment Manufacturers captures 2,500+ edited photos in 5 days with Sociallyin

The Association of Equipment Manufacturers (AEM) faced the challenge of capturing its massive CONEXPO-CON/AGG trade show, a one-week event held only once every three years, across six social media platforms in real time. AEM needed a comprehensive on-site solution to document the entire 2.7 million-square-foot event as it happened, requiring daily recaps, product demos, and live engagement without a second chance. They partnered with the vendor Sociallyin for live event coverage.

Sociallyin implemented a comprehensive solution by staffing a nine-person on-site crew to operate like a newsroom, delivering content daily. This included over 2,500 professionally edited photos, 75 Instagram Stories, and 20 product-demo TikToks cut live on the floor. The results were highly successful, with the demo content alone generating over 580,000 impressions and 18,000 engagements. Sociallyin's efforts provided AEM with immediate social media impact and a banked content library for future use.

Association of Equipment Manufacturers