Case Study: Angi reaches homeowners on TikTok with Sociallyin

Angi reaches homeowners on TikTok early with Sociallyin

Angi, the home services marketplace formerly known as Angie's List, came to the vendor Sociallyin mid-rebrand with almost no social media following. Their challenge was establishing a new brand identity on social platforms with content that looked native, moving away from website-first material that did not resonate in feeds.

Sociallyin implemented its "Content Buffet" service, providing Angi with a monthly deck of varied, individually priced creative ideas from graphics to full campaigns. This flexible model allowed Angi to choose and fund only the concepts they wanted, banking unused budget. The solution enabled an early and native-feeling TikTok presence, a smooth rebrand transition, and unique "tips from pros" content, ultimately making the brand fluent on key social platforms.

Angi