Case Study: Aiper Achieves 2,848.5% TikTok View Growth with Sociallyin

Aiper boosts TikTok views 2,848.5% with Sociallyin

The customer, Aiper, a maker of robotic pool cleaners, faced the challenge of having a nearly invisible social media presence with very low TikTok views. Their product-focused content was not resonating on a platform dominated by personality-driven entertainment. They engaged the vendor, Sociallyin, to implement a Full Service Social Media Management (SMM) strategy to address this.

Sociallyin's solution was to stop selling the product's specifications and instead give the robots distinct personalities, casting them in popular formats like dating apps and reality TV parodies. This new content strategy, combined with increased output and daily community management, resulted in a dramatic 2,848.5% increase in TikTok video views, growing from 16,687 to 492,014 views over the campaign period.

Aiper