Case Study: Eventbrite extends ambassador marketing and boosts ticket sales with SocialLadder

SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform

The customer, a leading peer-to-peer marketing technology company, partnered with vendor SocialLadder to streamline its ambassador program and enhance ticket sales. The challenge was to provide event organizers with a simpler way to manage peer-to-peer marketing, moving away from complicated manual tracking of affiliate links or risky paper ticket distribution.

SocialLadder implemented an extension built on the Eventbrite API, providing direct access to its on-demand network of ambassadors. This allowed event organizers to build event-specific teams, track progress in real-time, and incentivize fans to sell tickets through a mobile app. The solution successfully connected the ambassador network with over two million live events and had previously sold millions of dollars in tickets for thousands of events the year prior.