Case Study: Mad Rabbit triples monthly revenue with SocialLadder

Mad Rabbit’s 4,500+ ambassadors Increased the Brand’s Monthly Revenue by 3X

Mad Rabbit, a provider of tattoo care products, faced challenges in scaling and managing its ambassador program. Their previous platform, Refersion, lacked essential community, communication, and tracking features. This forced the marketing team to perform manual work, which limited their ability to engage with their community and measure the program's ROI. To address these issues, they turned to the vendor SocialLadder for a more comprehensive ambassador management solution.

By implementing the SocialLadder platform, Mad Rabbit gained tools for social challenges, SMS communication, and automated tracking and payments. This allowed them to efficiently manage their ambassador community and measure both referral revenue and earned media value. As a result, Mad Rabbit tripled its monthly revenue, increased its average order value by 50%, and grew its ambassador team by 1.7x, all while managing the program with a single team member.

Mad Rabbit

Erin Murray

Senior Vice President of Marketing