Case Study: Imagine Music Festival drives 3x ticket sales revenue with SocialLadder

Imagine Music Festival - Customer Case Study

Imagine Music Festival faced a critical decision regarding its ambassador program in 2018. The festival could either continue with its existing tool, which was solely focused on ticket sales, or find a new solution to maximize its team's efforts through a more engaged community. They chose to partner with the vendor SocialLadder to address this challenge.

SocialLadder provided a platform that transformed the "ImagineNation" street team with social media integration, advanced field marketing tools, and a focus on community engagement. This solution resulted in 682 ambassadors completing over 16,000 challenges and generating more than 22 million social impressions. For Imagine Music Festival, the program produced three times the ticket sales revenue of the previous campaign, including $800,000 in ticket revenue, with 80% of those sales coming from new customers.

Imagine Music Festival