Case Study: Metropolitan Opera House boosts opening-night buzz with SocialLadder

How The Met Philadelphia Got Boots On The Ground

The Metropolitan Opera House in Philadelphia faced the challenge of generating awareness for its grand reopening after a major renovation. As a historic venue starting from scratch, it needed a grassroots approach to cut through the noise and inform the local community about its new events. To achieve this, the Met Philadelphia partnered with SocialLadder to build a promotional street team and ambassador network from the ground up.

Using SocialLadder's platform, the Met was able to recruit, mobilize, and manage its field marketing teams. The solution provided accountability and a centralized system to track all activity, turning top fans into promotional advocates. This resulted in the successful creation of a actionable, year-round ambassador network for SocialLadder's customer. The most significant measurable impact was a fully attended opening night, effectively putting the venue back on the map for the local community.

Metropolitan Opera House