Case Study: Submersion Festival achieves 1230% ROI with SocialLadder

How Submersion Saw 1230% ROI

Submersion Festival, a multi-day electronic music event, needed to expand its reach and drive ticket sales for its second installment without relying on costly paid ads. Their challenge was to amplify marketing efforts online and offline in a cost-effective way by building a community and leveraging word-of-mouth marketing, but they lacked a platform to manage a larger ambassador program without it becoming a manual, time-consuming nightmare. They turned to vendor SocialLadder for its platform to streamline this process.

The vendor SocialLadder provided a platform that combined referral, social media, and field marketing, allowing the festival team to easily track ambassador tasks, manage rewards, and report on performance. In just 90 days with 56 ambassadors, the program generated over $32,000 in sales, more than $5,000 in earned media value, and achieved a 1230% ROI, saving the team significant time and helping make the event a success.

Submersion Festival

Jesse Boyer

Submersion Festival