Case Study: PSECU achieves 30x more referrals with SocialLadder

How PSECU increased their referrals 30x

PSECU, a leading digital credit union in Pennsylvania, faced the challenge of engaging younger audiences and future members after the pandemic halted traditional, in-person college ambassador efforts. They needed a digital solution to revive their program, streamline management, and maintain ambassador accountability. They turned to the vendor, SocialLadder, for its brand ambassador management platform.

SocialLadder provided a gamified digital platform that enabled PSECU to keep ambassadors engaged online and offline through tasks like hosting workshops and making referrals. This solution allowed PSECU to track referrals and manage the program effectively. The results were significant, including a 30x increase in referrals and approximately 778 new member accounts generated through the ambassador program.

PSECU