Case Study: Lights All Night achieves 2,584% ROI with SocialLadder

How Lights All Night music festival managed over 1,500 brand ambassadors to reach over 2,500% ROI with SocialLadder

Lights All Night, a popular music festival, needed a way to efficiently recruit, manage, and track the online and offline tasks for its large ambassador program to boost awareness and ticket sales. To meet this challenge, they partnered with the vendor SocialLadder.

SocialLadder provided the tools to identify fan ambassadors, amplify promotions, and reward them for completing challenges and selling tickets. The solution delivered exceptional results: over 1,500 ambassadors generated more than 1 million impressions and over $1.5 million in ticket sales, achieving a remarkable 2,584% ROI for Lights All Night.

Lights All Night

Scott Osburn

Founder