Case Study: goPuff achieves lower acquisition costs and 8x ambassador growth with SocialLadder

How goPuff Created Their Lowest Cost Acquisition Channel

GoPuff, an on-demand delivery service, faced the challenge of scaling its marketing efforts amid rapid expansion. Their existing college ambassador program, while effective, was manually managed and could not grow efficiently. The company needed to identify a low-cost customer acquisition channel to reduce its paid media spend and turned to the vendor SocialLadder for a solution.

SocialLadder provided a platform to automate and manage GoPuff's ambassador program. This allowed the company to scale its team of college ambassadors from 200 to over 1,600, creating its lowest-cost acquisition channel. The solution automated tracking of tasks and performance, freeing the management team to focus on strategy. This expansion, managed by SocialLadder, resulted in an 8x growth of the program.

GoPuff

Lindsay Borow

Influencer Marketing Manager