Case Study: DripDrop doubles UGC and grows a 300-ambassador community with SocialLadder

How DripDrop Engages 300 Ambassadors + Doubles UGC

DripDrop, an electrolyte solution brand with a diverse audience, faced the challenge of building a centralized community after being flooded with requests from fans who wanted to become ambassadors. They needed a platform to streamline their application process and measure ambassador engagement across Instagram and TikTok.

Using the SocialLadder platform, DripDrop engaged its ambassadors by having them complete tasks for rewards and maintaining direct communication. This solution enabled them to grow their community to over 300 highly engaged ambassadors. SocialLadder helped DripDrop double the amount of quality user-generated content, achieve a 40% month-over-month increase in completed challenges, and successfully tap into new markets like college athletes.

DripDrop

Marigrace Pilger

Marketing Program Coordinator