Case Study: Benefit Cosmetics streamlines micro-influencer management with SocialLadder

How Benefit Cosmetics Manages Their Micro Influencers

Benefit Cosmetics faced the challenge of manually managing its rapidly growing Club Pink community, which had expanded from 200 to over 1,000 brand ambassadors and micro-influencers. With different member tiers and various tasks to complete, the brand needed a solution to streamline communication, assignment, and reporting to save time and focus on strategy. They turned to the vendor SocialLadder for a platform to address these scaling issues.

By implementing SocialLadder, Benefit Cosmetics successfully onboarded over 800 community members onto a single, mobile-friendly platform. This allowed the brand to efficiently share information, assign tasks, and automatically track all ambassador activity. The solution provided measurable insight and transparency into the community's value, enabling the team to focus on strategy and maintain personalized relationships. SocialLadder's technology was instrumental in creating accountability and managing the community at scale.

Benefit Cosmetics

Angela Purcaro

Director of Communications