Case Study: The Honest Company achieves a 40% drop in CPA by repurposing content for paid ads with Socialive

The Honest Company - Customer Case Study

The Honest Company, managed by a two-person content team, needed to produce weekly live broadcasts that leveraged influencers to promote lifestyle, showcase products, and crowdsource ideas — all with limited resources. To scale production and increase engagement, they turned to Socialive’s live-video platform and repurposing tools, using mobile-friendly aspect ratios, real-time engagement, and on-screen graphics to optimize broadcasts for social and paid channels.

Using Socialive, The Honest Company streamlined influencer-driven live shows, captured content in 4:5 for mobile, and added on-screen graphics and interactive features for real-time engagement. Repurposing that content into paid ads drove a 40% drop in cost per acquisition (CPA), improving marketing efficiency and ROI while enabling the small team to maintain a consistent, high-quality live presence.

The Honest Company

April Grohmann

Director, Social Marketing