Case Study: Pfizer achieves 4.5× LinkedIn engagement and 170K+ organic views with Socialive

Pfizer - Customer Case Study

Pfizer turned to Socialive to produce its first LinkedIn Live during Women’s Health Month, broadcasting an interview with its Chief Patient Officer. The challenge was to execute a professional, high-impact live event—with pro camera setup, on-screen graphics and live audience Q&A—to increase visibility and engagement on LinkedIn.

Using Socialive’s live-production and streaming capabilities, Pfizer ran an 8-minute broadcast hosted by an in-house content team member that combined polished video, graphics and real-time viewer interaction. The Socialive-powered event drove 4.5x more engagement than Pfizer’s average LinkedIn post, generated 1,041 comments (more than 60+ posts from the prior six months combined) and achieved over 170K organic views.

Pfizer