Case Study: Microsoft achieves 95% faster video production with Socialive ProducerSuite

Microsoft cuts video production time by 95% with Socialive

Microsoft, a technology industry leader, faced significant challenges in producing video content to showcase thought leadership and increase audience engagement. Their process was hindered by the complexity of video editing, high production costs, and an inability to simulcast to social media or broadcast remote guests. To overcome these obstacles, they turned to Socialive's ProducerSuite solution.

By implementing Socialive's cloud-based platform, Microsoft's team streamlined the creation of their "SimplyTech LIVE" and "The Data Binge" series. Socialive enabled them to broadcast pre-recorded and live video, incorporate remote guests, and simulcast content. This solution resulted in a 95% reduction in production time, a sixfold increase in engagement, and a rise in positive viewer sentiment.

Microsoft