Case Study: J.P. Morgan achieves 400x greater organic reach and 180x more engagement on LinkedIn with Socialive

J.P. Morgan - Customer Case Study

J.P. Morgan, a leading marketing innovator in finance, wanted to expand its live‑stream strategy beyond Facebook Live to host its first LinkedIn Live event summarizing key takeaways from the annual Global China Summit. To deliver a polished, professional broadcast and reach audiences across platforms, the firm partnered with Socialive to run the LinkedIn Live production and simulcast.

Socialive enabled a pro multicam and audio setup with a recorded title sequence, custom graphics, and on‑screen calls to action, while simulcasting the same video to LinkedIn and Facebook. The result: LinkedIn delivered 400x greater organic reach (175K+ views), 180x more engagement versus Facebook, and 1.1K+ comments — all achieved using Socialive.

J.P. Morgan