Case Study: Zebra creates in-house social video content with Socialive

How Zebra Technologies’ social media team creates videos in-house for use on its social media channels

Zebra Technologies’ social media team needed a better way to create video content in-house. Before working with Socialive, they relied on other internal teams and third-party resources for videos, leaving them with little control over what content was available for social channels.

Using Socialive’s CreatorSuite, Zebra was able to record, edit, caption, and repurpose video content directly within the platform, creating everything from event promos and podcasts to livestreams and product announcements. Socialive helped Zebra become more self-reliant and flexible, boost social engagement, and increase internal demand for video, though the case study does not provide specific numerical results.

Zebra

Melinda Woods

Global Social Media Lead