Case Study: PCMA achieves 10x more engagement with Socialive

How PCMA Improved Global Communication During COVID-19

PCMA, the world’s largest network of business event strategists, needed a better way to stay connected with its global audience during COVID-19. Its marketing team looked for a video content creation tool that could overcome two main challenges: difficulty broadcasting to multiple social media channels and a complex user experience.

Using Socialive, PCMA quickly launched live broadcasts across Facebook, LinkedIn, and YouTube, including its “Recovery Discovery” sessions tailored to different regions and featuring remote guests and leadership. Socialive helped PCMA improve global communication and engagement, delivering 10x more engagement, 12x more views, and positive feedback, while also making video creation and clip distribution easier for paid and organic promotion.

PCMA

Sophia Lewis

Senior Director, Product Marketing