Case Study: Microsoft achieves 95% faster video production with Socialive ProducerSuite

How Microsoft influencers reduced video production time by 95%

Microsoft influencers Derek Russell and Ali Mazaheri needed a faster, simpler way to produce high-quality LinkedIn Live and podcast content in a remote environment. Their video workflow was slowed by complex editing, high production costs, and limitations around simulcasting and remote guests, so they turned to Socialive and its ProducerSuite to support their thought leadership content.

Using Socialive’s cloud-based ProducerSuite, Microsoft was able to broadcast live and pre-recorded video, invite remote guests, and simulcast to social channels like LinkedIn and YouTube. The result was a 95% reduction in production time, 6X more engagement, and improved positive viewer sentiment, while also saving six to ten hours in editing per production.

Microsoft

Derek Russell

Senior Specialist, Data & AI