Case Study: Boston Consulting Group Accelerates Video Creation with Socialive

How BCG expanded video content creation during COVID-19

Boston Consulting Group (BCG), a global management consulting firm, needed a better way to create high-quality, timely video content as demand surged during the COVID-19 pandemic. Its Marketing team wanted to scale live video to showcase thought leadership, humanize the brand, and drive engagement, but faced challenges around production complexity, low live-video quality, and limited scalability. BCG turned to Socialive for live video content creation.

Using Socialive, BCG’s Marketing team produced live and live-to-tape video for channels like LinkedIn, Facebook, and YouTube, using remote guest capture, real-time production, and on-screen graphics to create polished branded content. With Socialive, BCG increased monthly video output by 5x, boosted engagement by 4x, and generated 72% more views, while making video production faster and more efficient.

Boston Consulting Group

Benjamin French Cobb

Sr. Manager, Global Digital Marketing