Case Study: Audible achieves 4x more engagement for live videos with Socialive

Audible - Customer Case Study

Audible partnered with Socialive to humanize its brand and expand its audience by offering behind-the-scenes access to popular authors and editorial staff through live readings, audiobook recordings, and discussions. The challenge was to create authentic, engaging live experiences that resonated on social channels and moved beyond static, pre-recorded content.

Using Socialive’s live video platform, Audible produced polished live events with branded title cards, on-screen CTAs, and live social media moderation to boost interaction and discoverability. The result: live videos generated 4x more engagement than pre-recorded content, demonstrating clear, measurable impact from Socialive’s solution.

Audible

Kevin Tonoian

Administrative Services Manager