Case Study: Adobe Experience Cloud achieves 15x LinkedIn engagement with Socialive

Adobe Experience Cloud - Customer Case Study

Adobe Experience Cloud wanted to amplify its annual Imagine e‑commerce conference on LinkedIn Live and needed a way to produce both polished interviews and spontaneous, on‑the‑moment conversations with in‑house team members, guests, and influencers. They worked with Socialive and used its SocialiveGO mobile app to support a mix of pro‑camera studio broadcasts and mobile streams.

Socialive delivered a hybrid production workflow—studio broadcasts for formal interviews plus smartphone streams via the SocialiveGO app for casual conversations—enabling Adobe to run a consistent LinkedIn Live series. The results were strong: each video achieved more than 15× the total engagement of Adobe Experience Cloud’s average LinkedIn post.

Adobe Experience Cloud