Case Study: SUMMIT One Vanderbilt drives ticket sales and lowers CPA with Socialfly

SUMMIT One Vanderbilt scales revenue with Socialfly while cutting CPA 40% below goal

SUMMIT One Vanderbilt, a cultural landmark in NYC, sought to increase revenue and improve margins. The company partnered with vendor Socialfly to manage its holistic paid media portfolio, which included Paid Search, Paid Social, Programmatic, Audio, and Connected TV.

Socialfly implemented a full-funnel paid media strategy using tailored creative and platform-native content from diverse creators. They expanded into new channels like Connected TV and digital OOH to reach audiences. This solution successfully scaled SUMMIT's revenue while achieving a cost per acquisition that was 40% below goal. Through CTV, Socialfly also expanded reach and reduced the year-over-year cost per purchase.

SUMMIT One Vanderbilt