Case Study: Nodal lowers CPA by 60% with Socialfly

Nodal lowers blended CPA by 60% with Socialfly in 2 months

Nodal, a platform connecting surrogates and intended parents, partnered with the vendor Socialfly to utilize its paid media expertise. Their challenge was to decrease their cost per acquisition (CPA) for the platform during both its pre- and post-launch phases.

Socialfly's solution involved conducting a lead quality analysis to cut underperforming segments and restructuring campaigns for greater efficiency. This approach, which included grouping ad sets and utilizing dynamic audiences, lowered Nodal’s average blended CPA by 60% over two months.

Nodal