Case Study: Max boosts Halloween buzz with influencer marketing from Socialfly

Max drives 35 million impressions with Socialfly

The customer, a streaming service named Max, partnered with the vendor Socialfly to raise awareness for its premium Halloween film catalog. The challenge was to generate buzz for this eerie content and position Max as the top destination for Halloween entertainment.

Socialfly implemented an influencer campaign using a dynamic mix of Instagram and TikTok creators. The solution involved ditching typical light-hearted content in favor of a bold, creepy celebration of fear with creative content in both English and Spanish. The results were exceptional, exceeding all KPIs with 35 million impressions, 786K engagements, and 9.5 million video views. Socialfly successfully redefined the entertainment campaign and built a movement around Halloween fandom.

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