Case Study: Volvo achieves greater social reach and engagement with SocialFlow's RealTime Facebook Ads

Volvo - Customer Case Study

SocialFlow partnered with Time Inc. to power its RealTime social product and help advertisers like Volvo tap trending Facebook content. The challenge was to place a brand beside high-performing social posts and monetize Time Inc.’s Facebook audience—an inventory the publisher had not previously been able to sell—while delivering reach and engagement beyond what a typical brand post could achieve.

SocialFlow’s optimization engine identifies the best-performing Time posts for Volvo’s target audience and places the Volvo logo next to those posts in the Facebook feed, with 100% share of voice on the corresponding article pages. While campaign-specific numbers are not yet available, similar SocialFlow offerings have produced click-through rates in excess of 15%, opening new inventory and monetization opportunities for the publisher.

Volvo