Case Study: TRESemmé achieves 100% increase in share of voice and 29% brand lift with SocialFlow

Tresemmé Sees Large Gains In Share Of Voice And Brand Lift With Glamour’s Social Accelerator Program

TRESemmé sought to reach U.S. women aged 18–35 interested in beauty and hair on social media to increase attention and share of voice. The brand partnered with Condé Nast’s Social Accelerator program (powered by SocialFlow) to sponsor top-performing Glamour content in real time, running Accelerator units on top organic posts and owning the story landing pages.

The campaign ran across seven high-performing Glamour stories and drove 159K engagements, 3.7M impressions and a 4.57% CTR. TRESemmé’s share of voice in the beauty & health category rose from 0% to 1% (a 100% increase) among campaign engagers, and brand lift indexed at 129 — a 29% improvement over baseline.

TRESemmé