Case Study: Top-Tier American Beauty Brand more than doubles Twitter following and boosts engagement with SocialFlow

Top-Tier American Beauty Brand - Customer Case Study

A top-tier American beauty brand with compelling content and a founder who already attracted customers and media found that audience growth and engagement on social channels had stalled. After years of using social to connect with customers, the team needed a strategy to rebuild the same strong connection they had offline and deliver content to the right audiences.

They implemented SocialFlow’s data-driven publishing platform to discover and act on real-time conversational data and automatically publish at moments of optimal engagement, freeing the team to focus on content creation. Within one year the brand grew from 65,300 Twitter followers to more than 150,000 and saw a marked increase in audience engagement.