Case Study: The Economist achieves 1,000,000 followers and major engagement gains with SocialFlow

The Economist - Customer Case Study

The Economist, a global authority on news, politics and business, needed to turn its editorial voice into measurable social engagement and grow its Twitter audience. The challenge was timing and tailoring tweets so they matched what followers cared about in the moment to drive clicks, referrals and long-term follower growth.

Since 2010 The Economist used SocialFlow’s real-time optimization to schedule and surface the most relevant tweets for its audience. The result: dramatic engagement gains—290% growth in clicks per tweet, 5x referral traffic and a 33% increase in clicks per follower—fueling rapid follower growth from roughly 188,000 to over 1,000,000.

The Economist