Case Study: Stuart Weitzman doubles video views and gains 30,000 Page Likes with SocialFlow

Stuart Weitzman - Customer Case Study

Stuart Weitzman, the high-end shoe designer, wanted share-worthy content to strengthen its community and spark conversations with a broader, younger audience. Working with a fashion agency, the brand produced a branded film series, "Walking After Midnight," directed by James Franco and featuring Petra Nemcova wearing Stuart Weitzman shoes.

SocialFlow supported the series with a Facebook ad campaign focused on video views, Page Likes, and engagement, using real-time data and predictive modeling to identify the most cost-effective interests, targeting, and creative. In the first two weeks of a four-week campaign the videos reached 40,000 views (100% over goal) and Page Likes grew by 30,000, accounting for 50% of the brand’s total Likes.

Stuart Weitzman