Case Study: SourceMedia achieves 300% growth in organic social referrals and streamlines newsroom workflows with SocialFlow

SourceMedia - Customer Case Study

SourceMedia is a growing digital business information and performance media company with 20 B2B titles across eight verticals serving finance, technology and healthcare professionals. Faced with fragmented, resource-strapped editorial teams each creating their own social strategies, the organization needed to streamline social processes, scale workflow, and better support editorial distribution and audience growth across Facebook, Twitter and LinkedIn.

SourceMedia implemented SocialFlow to centralize analytics, standardize best practices and manage permissions across 60+ social handles, with about 100 regular platform users. The platform saved editorial time, enabled cross-posting and consistent workflow, and drove measurable growth: social activity and interactions rose across networks, LinkedIn was successfully added, and organic social referral traffic increased roughly 300%, with steady month-over-month gains.

SourceMedia

Paul Vogel

VP of Content Operations