Case Study: Refinery29 achieves 600% increase in referral traffic with SocialFlow

Refinery29 - Customer Case Study

Refinery29, a leading digital-media and entertainment company for women with a global audience of 550 million, faced a scaling challenge: a distributed social team and stakeholders across the globe managing 10+ Facebook, Twitter and Pinterest accounts needed a better way to stay organized, collaborate, and extend the life of editorial and branded content on social channels.

Implementing SocialFlow provided a single platform with calendar views, easy recycling of top-performing posts, and AI-driven optimization. Onboarding was smooth, collaboration and transparency improved, and the team now publishes ~150 posts per day while using insights to experiment with cadence. Results include a 600% increase in referral traffic on one Facebook page and an average 80% lift in monthly engagements.

Refinery29

Liat Kornowski

Director of Social Strategy and Innovation