Case Study: Recognized Digital Agency achieves precise News Feed targeting and increased sales with SocialFlow

Recognized Digital Agency - Customer Case Study

A major consumer home‑furnishings brand, working with a recognized digital agency, needed to promote a new, male‑focused product line on Facebook — a departure from its traditionally female audience. The challenge was to reach men in the high‑impact News Feed while avoiding wasted impressions on the wrong segments and keeping promotional messaging off the brand’s public Facebook page.

The agency used SocialFlow’s Unpublished Page Posts and ad builder to run News Feed ads targeted to men in the United States, partitioning creative into multiple ad units by age, gender and interest so spend could be shifted from underperforming segments to top performers. This approach enabled efficient A/B testing, strong engagement and conversions, and the client reported they would have allocated even more budget to Unpublished Page Posts to drive additional sales.