Case Study: New York Magazine achieves 40% higher engagement and 48% more published posts with SocialFlow

New York Media Uses Socialflow Tools To Publish On All Of Its Social Handles, Including @Nymag, @Vulture, And @Thecut

New York Media — publisher of New York Magazine, Vulture, and The Cut — needed a way to publish more content around the clock across multiple social handles with a small team. Their challenge was maintaining a constant, strategic social presence to drive audience growth and engagement without adding staff.

They adopted SocialFlow’s scheduling and optimization tools to automate publishing, add multiple contributors, and easily switch between accounts, while using side-by-side CTR and engagement reporting to inform editorial decisions. Since October 2013 they increased published posts by 48% (some months up to ~950 posts), achieved 40% higher engagement year-over-year, optimized over 75% of posts, and saw likes up 147%, shares up 142%, and comments up 120%.

New York Magazine

Tara Abell

Social Media Editor