Case Study: Meredith achieves 5.2x CTR and 91% higher engagement with SocialFlow’s AttentionStream

Meredith - Customer Case Study

An automaker looking to reposition itself for high-end, luxury consumers after a major agency change wanted more control over ad placement and the content its ads appeared alongside on social media. Meredith, using SocialFlow’s AttentionStream within its Real Time Social advertising program, partnered with the brand to target affluent audiences and associate the automaker with premium, high-performing editorial content.

AttentionStream sponsored Meredith’s top trending posts in real time, overlaying automaker messaging on in-feed images and running targeted paid placements that drove users to Meredith landing pages with an immersive multi-ad experience. Over a month the campaign promoted 18 trending pieces and delivered major lifts: 91% higher Facebook engagement versus prior co-branded efforts, a 5.2x increase in CTR to the brand website, a 10% click rate from content to site, and up to 517% higher CTR for top posts (270% campaign-wide), boosting brand awareness and enabling premium monetization for the publisher.

Meredith

Ben Kaplan

Executive Director Of Product And Operations