Case Study: Legacy Media Company achieves $2M in new social revenue and 100M impressions in 9 months with SocialFlow's AttentionStream

Legacy Publisher Quickly Scales Their Social Monetization With Socialflow’s Attentionstream

A legacy media publisher with a strong social presence across Facebook, Instagram and Twitter needed new ways to monetize its high‑performing social content and offer innovative ad solutions to advertisers, but had been unable to capture revenue from that social success.

By deploying SocialFlow’s AttentionStream, the publisher monetized trending posts by appending advertiser messaging, targeting those posts to advertiser audiences, delivering advertiser display ads on click‑through with 100% share of voice, and enabling retargeting. In nine months the program generated over $2M in incremental revenue, nearly 100M impressions, secured a $1.4M agency commitment, and expanded from Facebook to Instagram—creating a scalable, cost‑effective social inventory accessible to more advertisers.