Case Study: Largest North American Specialty Retailing Company achieves higher-quality audience growth and engagement with SocialFlow

Largest North American Specialty Retailing Company - Customer Case Study

The Largest North American Specialty Retailing Company worked with SocialFlow to improve engagement across its organic and paid social efforts, especially paid brand engagement. With the smallest social media budget among competitors, the retailer needed to build a highly targeted “quality fan/follower” audience that matched specific demographic requirements.

SocialFlow implemented a targeted audience-acquisition strategy using efficient CPE, different ad units, and a sequenced call-to-action funnel. As a result, the retailer saw steady engagement growth, spent more than $700K through the SocialFlow platform, achieved a $0.09 cost per engagement, and reached a 12.14% engagement rate.