Case Study: Major US Airline achieves dramatic increases in social reach and engagement with SocialFlow

Increasing Quality Engagement with Targeting

A leading US-based global airline partnered with SocialFlow to improve social media distribution, attract higher-quality followers and reduce time spent on publishing. The airline used both internal teams and an agency to create content and needed to deliver location-specific offers to the right audiences without spamming their entire fan base.

SocialFlow provided geo-targeting, data-driven publishing and a single collaborative platform that eliminated scheduling guesswork, streamlined agency collaboration and showed real-time results. Versus scheduled posts, the airline saw dramatic gains—+406% Facebook reach, +166% Facebook engagement and +129% Twitter engagement—while efficiently targeting regional promotions and reducing duplicated effort.