Case Study: Complex Media achieves 40% more clicks, 42% more retweets and 10% more followers with SocialFlow

Increasing clicks, Retweetsand Followers

Complex Media, a leading network of sites for 20-somethings, faced fragmented social publishing: teams posted natively and independently to Twitter and Facebook, leaving no centralized metrics, benchmarks, or coordinated timing — which made performance improvements difficult and sometimes led to audience spam.

By adopting SocialFlow, Complex centralized feeds and workflows, integrated auto-tweeting across all branded accounts, and used labeling and reporting to connect social efforts to business outcomes. The result: a 40% increase in clicks, a 42% rise in retweets, a 10% gain in followers, and ongoing benchmarks and insights that improved efficiency and measurable performance across their social channels.

Complex Media

Carmen Villafañe

Social Media Director